![]() ![]() It is basically saying all that needs to be said about the product. The center typeface is very bold and stands out the most. These two typefaces are very different from each other. The last line of text has a specific look to it. This text holds the heaviest weight in the ad when compared to the other existing text. This makes it the most dominant and is what our eye is immediately drawn to when analyzing the written ad. The letter thickness is the same throughout the center text. The center typeface is free of serifs on the end of the strokes. It was photographed by Miles Aldridge and was intended for print, magazines and newspapers. The above advertisement was released April of 2015 by Image Work for MAC Cosmetics. ![]()
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